Like many publishers, mine has added book trailers to its repertoire of marketing aids. A book blogger friend of mine once publicly wondered why so many book trailers are terrible. I’m not sure why. But I knew I didn’t want mine to be a lot of panning in different directions over the book’s cover, so I drove my son around Edmonton, the city where the book is set, while he filmed dirty winter street-scapes to use as the bulk of the footage for our trailer. It might not be pretty, but it’s legit.