The world of book marketing is fairly straightforward: the more money a book has behind it, the better it tends to sell. Does that sound cynical? Maybe, but it’s also evident in industry practices like giveaways for newly released books on the Amazon-acquired mega social network for readers, Goodreads.com. Not that long ago, during the heavy marketing phases of my first two novels, anyone could post a book giveaway on Goodreads and hundreds—hundreds—of people would see that book, look at its cover and title, read its synopsis, maybe even the author’s name, and add the book to their to-be-read list in exchange for getting a chance to win a free copy. All it cost publishers and authors, big or small, was the wholesale price of the book, and postage. But by the time my third novel was published, Goodreads was charging hundreds of dollars to give away books on the site. Isn’t that nice? It’s great to see big, well-funded enterprises sticking together.
Like I said, the big marketing pushes for my first two novels have passed. The books are still in print but settled into my publisher’s back catalogue, a place without room for all of the remaining printed inventory. Some publishers would just “pulp” these excess books but mine offered to give them to me as long as I paid to have them shipped across the country. The shipping bill was in the two-digits so I agreed, and for the past few months, the storage room in my basement—the cold room—has been a crypt for overstocked books. Talk about being haunted…
Well, you know what? I don’t need to hoard these books and I don’t need permission or money to give them away. With a new novel to promote, what better ad could there be for it than a bunch of freely available copies of my previous work? And so I spent today driving all over the Edmonton area sniffing out Little Free Libraries. They are adorable little cabinets, or repurposed newspaper boxes (look at that, newspaper infrastructure doing something for book culture again), and even one salvaged doll house set up in cafes, parks, and private citizens’ front yards. The rules of the Little Free Library system are simple: take a book if you want to read one. Be courteous, take good care of it. Don’t use it to balance a table or roll a smoke. Ideally, leave another book in its place or bring it back when finished.
I hit every Little Free Library I could drive to without seeing any cows. When I travel to Calgary later this week, past so many cows, I will hit some more LFLs there—slide my book in between all those copies of Animorphs and the fragmented works of Stephenie Meyer (her Breaking Dawn appears most often). If it turns out the LFLs are somehow centrally catalogued and controlled, I expect a cease and desist order soon. Until then, I’ll keep placing my books, like messages tossed out in bottles, because we all know that’s better than reaching no one.
But my giveaway madness isn’t limited to the domains of cabinet-making-book-swapping-LFL librarians I’ve never actually met. It’s also for all of you, my dear friends. Purchase my new novel from me and get my first two books as a free gift. Or don’t buy anything. The gift is still free. Message me and it’s yours.
I did this too! I bought two boxes of my first novel, even though I swore I would never do that. But turns out I love dropping them off in the little free libraries around town, and get such a kick out of it when I see they’ve been snapped up… even if they’ve been stolen and sold to used book stores or shredded by racoons for bedding. (Btw, I just discovered you on Rob’s blog. Am very excited to read your books! Your work sounds right up my alley. Very cool that you speak Mandarin, too. I took it in high school but then let it lapse. But I’m fascinated by it, as well as China itself.)
Pleased to meet you!